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Star Wars Product Launch 2017
Our goal with this project was to create a campaign that is authentic, iconic and cohesive. Utilizing short animations and stylish product photography we communicate the depth of play and premium quality of the products, as well as appeal to the Star Wars fan base. Our email campaign had a click-through-rate over 500% the industry average and resulted in 20% our total revenue. A study by MediaPost found Sphero to be one of the top 10 brands with the most engaging Star Wars related digital content along with EA, Lego and Nissan.
MY ROLE
Email strategy, wireframes, layout and design
Creation of animated digital assets
AR Press guide concept, design and project management
App-store screenshot design
Amazon store and brand page layout
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